A heartfelt thank you to everyone who attended our online webinar on 13th June. We truly appreciate your time and engagement. For those who couldn’t join us, here are the main takeaways of the new smokefree regulation interpretation, mostly related to our retail customers.
As the new Smokefree Regulations bring significant changes, staying informed is more important than ever, and we’re here to support you every step of the way. To make sure our retail customers are fully up to date and ready to adapt, the webinar was divided into two main parts.
Table of Contents
Session 1: Policy Updates – What You Need to Know
We selected the key points of the new Smokefree Regulation relevant to your business, including Specialist vape stores, internet stores and general stores. Clear guidance was given on what is and isn’t allowed under the current rules, helping our retail customers avoid risks and operate in a compliant way.
What the main items will be changed?
- A complete ban on disposable vapes;
- Comprehensive restrictions in advertising & promotion.
- Stricter controls on product visibility and in-store (including online store) display;
- Higher penalties for underage(under 18) sales.
As an SVR running a physical store, you need to care:
Not all forms of advertising is prohibited, SVR can display vape products and its pricing, official health information and other exemptions listed out in related legislations. (https://www.legislation.govt.nz/act/public/2020/0062/latest/LMS314075.html?search=sw_096be8ed819e0dde_400%2c000_25_se&p=1 )
If you’re running an Internet Store, you need to care:
As a General Retailer, you need to care:
What information can be provided to customers?
Some exemptions are allowed to provide for identifying the products:
- Written or spoken word only
- The brand of the regulated product
- The variant name
- The amount or quantity, or size
- The price
This information must be displayed in the following format:
- printed or handwritten black lettering
- typeface no longer than Helvetica 16 pt
Disclaimer:
The information provided above and below is a summary of regulatory requirements and compliance advice for vaping products, compiled from the Smokefree Environments and Regulated Products Act 1990 and guidelines published by the New Zealand Ministry of Health. This summary of policy is intended for sharing ONLY, and should NOT be regarded as legal advice or an official government position. For all matters relating to compliance, please refer directly to the relevant legislation or seek professional and/or legal advice if you are unsure about any of requirements.
Session 2: Global Grab Zone Updates & Future Plans
In this session, we’ll keep you on the same page on the important GGZ Updates and our exciting plan for new products.
Session 2-1: Major GGZ changes impacting retail customers:
-display, marketing materials and the way we communicate.
No Online or Offline Marketing Display & Materials
- From June 16th, we’ll remove product photos, videos and promotion deals from IGET Wholesale Websites.
- Digital and physical materials are not available anymore, whether they are posters, Video, POP materials (e.g., display boxes, samples)
For the digital materials, please check the brand’s official website (like IGET’s homepage), or contact GGZ Team to get basic, text-based product description files
Complete ban on any form of image-based advertising or promotional activity
Including but not limited to:
× Discounts
× Buy-one-get-one offers
× Rebates or loyalty points
× Cashbacks or incentives
× Free samples
× Lucky draws or raffles
× Giveaways as gifts, or bundled with purchases
Changes in Communication Practice
× Not allowed
-Sales-driven promotional cues in our conversation
-Promotional posters or group messages ( Sent by Email / WhatsApp)
If we’re going to launch a new product, we can only mention basic product information and the pricing list.
Product Information
-product usage, ingredient specifications, safety, and health warnings
-must not be used for promotional purposes or to induce consumption.
Price List
-Only include pricing, product names/codes, and mandatory warning statements.
-No images, promotional content, or descriptive language that could be interpreted as a recommendation.
Session 2-2: Product Roadmap & Future Plans
To enter the second half of the year with two major product innovations aimed at shaping a new era for the brand and its customers.
Customer-Driven Innovation: IGET LUNA 20mg/ml. Based on direct customer feedback, we developed the LUNA 20mg/ml, which offers:
A lower-nicotine alternative (20mg/ml)
Full compatibility with existing LUNA kits and devices.
Maintained 20ml e-liquid capacity
Total of 10 new flavor options.
New Category: IGET EASE (Open system + E-Liquid), marking its first step into refillable vape systems (aka open system).
If you’d like to see product images, please contact our customer service team.
Key features:
Open system with refillable e-liquid tank.
Mesh coil technology.
Adjustable wattage.
Leak-proof side-fill design.
Fully compliant.
Accompanied by the launch of 13 new e-liquid flavours.
Extra: Product demonstration included a detailed walk-through of use, refilling, and activation steps.
Our Sales Support Team Is Here to Help
If you’re unsure how the new rules apply to your store or need assistance with compliant materials or product updates, don’t hesitate to reach out.
Scan the QR code below to connect directly with our Sales Support Team via WeChat or WhatsApp. We’re online daily from 9 am–9 pm, Monday to Friday. Ready to assist you with anything you need.
Thank you for everyone’s continued support. We look forward to growing, innovating, and succeeding with all customers, together.
Best regards,
Support team
